Discover our world of Natural Beauty

Simplicity is our foundation

Our products

REF’s aim is to have a concise inventory. We purposefully offer a limited number of hand-picked products. One for each need. The product design and names are simple and easy to read.

Simplicity is our foundation

REF’s aim is to have a concise inventory. We purposefully offer a limited number of hand-picked products. One for each need. The product design and names are simple and easy to read.

Wonder Oil - A new benchmark for treatments

A new Innovation

Innovative high performing silicone free signature oil. Excellent combination of organic marula oil, jojoba oil and sunflower seed oil.

How it works

This nourishing blend provides extraordinary smoothing effect on hair while strengthening with quinoa protein. Gives hair new vitality and enhanced protection from UV rays and shields against free radicals.

Wonder Oil - A new benchmark for treatments

Innovative high performing silicone free signature oil. Excellent combination of organic marula oil, jojoba oil and sunflower seed oil.

This nourishing blend provides extraordinary smoothing effect on hair while strengthening with quinoa protein. Gives hair new vitality and enhanced protection from UV rays and shields against free radicals.

Haircare for professionals

Haircare for professionals

We offer professional haircare products exclusively distributed via salons. Our professional range includes a complete 100% Vegan Care Line, Styling Products, Permanent Color, Soft Color and ProPlex. We sell to only professionals. Ref is in 30 countries.

Haircare for professionals

We offer professional haircare products exclusively distributed via salons. Our professional range includes a complete 100% Vegan Care Line, Styling Products, Permanent Color, Soft Color and ProPlex. We sell to only professionals. Ref is in 30 countries.

We take pride in our Swedish heritage

About REF

Our Swedish heritage is the foundation of REF. With a high focus on sustainability, REF is a participant in the movement of change. The values that guides us are sustainability and simplicity, with an innovative touch of fashion and design.

We take pride in our Swedish heritage

Our Swedish heritage is the foundation of REF. With a high focus on sustainability, REF is a participant in the movement of change. The values that guides us are sustainability and simplicity, with an innovative touch of fashion and design.