Privacy Policy

Who we are

At REF International AB ( 556755-6153, Frösundaleden 2B, Solna, Sweden) we handle your personal data when you as a consumer visit our website and purchase products. We may also obtain your personal data from third-party sources, and act as the data controller of personal data obtained in accordance with this Privacy Policy.

We safeguard your personal integrity. It is therefore important for us to protect your personal data and ensure that our processing of your personal data is correct and lawful. This Privacy Policy will help you to understand what kind of personal data we collect and how it is used when you visit our website and purchase products, as well as your rights as a data subject.

We ask that you read this Privacy Policy carefully and familiarize yourself with its content. Hopefully, this page will answer any questions you may have about our personal data process, but if you have additional questions, please contact us at 


When you leave a comment on our website, we collect the data shown in the comments form, as well as the IP address and browser user agent string to help detect spam.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your comment.


When visiting our website, you can download and extract any location data from the images on

Embedded content from other websites

Articles on our website may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if you have visited another website. They may also collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content – including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Who we share your data with

The personal data that we collect may be shared with our third-party suppliers, such as listed below.

Suppliers: We may use and share personal information with third-party service providers to manage some aspects of our business operations. They perform services on our behalf, such as fulfilling online purchases, processing payments, sending marketing communications, conducting research surveys, and verifying/validating information that you have provided to us.

Partners: Some of our services are integrated with our partners, and therefore they gain access to your personal data. The personal data collected by our partners is covered by their own conditions and policies for processing your personal data.

Sales: Your personal data may, to the extent allowed and in accordance with applicable data protection law, be transferred or disclosed to a purchaser or prospective purchaser in the event of a sale, assignment, or other transfer of all or a portion of our business or assets.

We may also share your personal data when this is required by law. Processing and sharing of your personal data accordingly is necessary for our legitimate interest to provide our services or to fulfill any contract we have entered into with you, or to comply with mandatory law.

If you register to our website, we also store the personal information provided in your user profile. You can see, edit, or delete this information at any time (except changing your username). Our website administrators can also see and edit this information.

How long do we retain your data

We will only store your personal data for as long as necessary for the purposes they were collected for, and to fulfill our legal duties to store data, but no longer than permitted by applicable law.

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

What rights do you have over your data

If you have an account on our website or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Sharing of your data

Your comments may be checked through an automated spam detection service, and if your personal data is transferred to any of our partners that conduct business outside the EU/EEA, we will ensure that appropriate protective measures are taken prior to the data transfer. We make sure the recipient ensures an adequate level of data protection according to the European Commission or use standard contractual clauses that the European Commission has issued ensuring suitable measures to safeguard your rights and freedoms.