get the look - collection 2025

We are, just like our colours, limitless. United by creativity and innovation. REF Stockholm is for every hair – for everyone. With a worldwide reach, we provide top-tier products for all needs. Three looks, three hair types and three colour techniques.

When we built this collection for 2025, it was important that it represented everyone. REF is for everyone. As an international brand, it’s essential that our high-performance products deliver exceptional results on every texture and hair type. Through this collection, we proudly claim our place in the world of color. With our amazing, caring, diverse, and easy-to-use color system, we want everyone to feel seen and empowered to achieve the impossible. Across all the looks, we’ve played with both the classic and the edgy to inspire and celebrate diversity. Nothing is impossible for REF—REF is for everyone!

THE PASTEL PEEK-A-BOO

Inspired by the northern lights—a spectrum of colors only visible under perfect circumstances—this look knows how to stand out in just the right moment. Our pastels take center stage here, and on a white canvas with a timeless haircut, they are simply irresistible. With this look, we aim to show that whether you want to create deep tones or pastel shades, we’ve got you covered.

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On the other hand, we denounce with righteous indignation and dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil and pain.

THE COPPER FUSION

Luscious curls, gradually coloured in a blend of dusty copper tones, feel both fresh and modern. The shine in this look is proof that our color system nourishes the hair with every use. Copper tones will always be on trend, and by softening them with cooler undertones, we achieve an almost metallic effect. This look showcases how easily you can create multidimensional colors on textured hair types without sacrificing integrity or shine.

THE DUSTY MAUVE

This look represents the potential of our color system and the complexity behind certain shades—such as mauve. Inspired by the modern girl who loves expressing herself, this look demonstrates that no hair is too challenging for our amazing color range. Paired with a textured shag cut, it achieves the perfect balance between modern and chic.