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A high coverage, permanent colour treatment that provides long-lasting, rich colour and lustrous shine. This high-impact formula however still remains kind to hair and scalp through its unique ingredient composition.

100% Vegan
Strengthening Quinoa protein
Cruelty free
Colour preserve system

Permanent Colour includes Soothing Aloe Vera, Strengthening Quinoa Protein, has a low ammonia content, and a unique antioxidant Thermus Thermophilus, which protects and rejuvenates hair. Our colour molecules are of the highest quality, also ensuring long-lasting, even, and irresistibly radiant colour in all 89 shades.

✓ 89 Shades
✓ High coverage permanent colour
✓ 100% coverage of grey hair
✓ Soothing Aloe Vera
✓ Strengthening Quinoa Protein
✓ Protecting Thermus Thermosphilus
✓ Low ammonia content
✓ Dermatologically tested

Affordable – 1 part Colour to 1.5 Part Developer.

Aqua [Water], Cetearyl alcohol, Propylene glycol, Ceteareth-25, Myristyl myristate, Sodium lauryl sulfate, Ammonium hydroxide, Ethanolamine, N,N-bis(2-Hydroxyethyl)-p-phenylenediamine sulfate, Ascorbic acid, Toluene-2,5-diamine sulfate, EDTA, Sodium hydrosulfite, 2,7-Naphthalenediol, Resorcinol, Parfum [Fragrance], m-Aminophenol, Aloe barbadensis leaf juice, Hydrolyzed quinoa.