Education for professionals
REF Stockholm has created a detailed list of classes that will help you enhance and develop your skills while creating an experience that will help you think beyond your chair. From product knowledge to cutting, colouring and styling, we have what you need. These classes will help enhance and improve who you are as a stylist and will aid in the growth of your business.
Our education mission is simple; we believe in supporting our industry by inspiring and uplifting hair stylists through superior education, while providing a welcoming community of creativity and appreciation for the beauty of the world we live in.
Classes at our Miami Creative Space can be booked directly here.
REF Professional Classes
At REF Stockholm we realize that education is the key to success. Success can be measured in many ways but one of the underlying principles is knowledge. We have developed three distinct class offerings where you can enhance your knowledge of REF, further develop your understanding of core skills and broaden your artistic proficiency through REF Collection Classes. Our education program entails three separate segments:
REF Essential Classes: Take the first step of your REF Education journey with REF Essentials Classes. Essentials classes will provide you an in depth understanding of every product we manufacture as well as best business practices to help your reach your professional goals. Essentials classes will allow you to speak to your guests with passion, create beautiful work with confidence, and enhance your guests’ overall experience.
REF Signature Classes: Embark on a progressive journey in your REF Education experience. Our Signature Class courses are meticulously crafted to expand your creative horizons and reshape your approach to hairdressing. Elevate your expertise and empower yourself with advanced insights into colouring, cutting, and styling, with a sharp focus on contemporary techniques and current trends.
REF Collection Classes: Step into the realm of editorial inspiration and creativity guided by REF’s unique styling reference number system. Explore and craft three distinct looks influenced by both modern-day fashion & iconic classics all within the world of REF Stockholm’s Hold, Shine, & Volume.
Product Essentials
Expand your knowledge and become an expert in REF Stockholm’s complete Care & Style line. Gain a deep understanding of our hair care philosophy, rooted in a unique blend of science and nature. Learn how to effectively utilize our meticulously crafted, high-performance care and styling products. Our REF Stockholm Educator will guide you through an extensive product presentation and demonstration, empowering you to feel confident and knowledgeable in all aspects of REF.
Recommended for: All new REF Care & Style Users
Location: In-Salon
Time Commitment: 3-hours, Presentation Only
Next Suggested Course: Signature Cutting & Signature Styling
Lab Essentials
Unleash your inner chemist and delve into the scientific foundations of REF Stockholm’s professional chemical products. This course equips you with the expertise to excel in expert formulation using REF Permanent Colour Cream, Soft Colour, Blonde ID Powdered Lighteners, and Direct Colours. From achieving subtle, barely-there waves to vibrant, lively ringlets, you’ll learn the art of crafting a range of stunning looks. Explore the innovative Curly Perm by REF Stockholm, designed to create permanent texture for all hair types.
Recommended for: All new REF Colour/Perm Users
Location: In-Salon
Time Commitment: 3 hours, Presentation Only
Next Suggested Course: Signature Colour
Business Essentials
It’s time to revolutionize your approach to salon business. The REF Stockholm Service Cycle offers guidance on enhancing every aspect of your guests’ salon experience. Elevate the impact of your consultations, refine your approach to discussing home care, boost your service ticket sales, and embrace Swedish work values in your chair to witness significant business growth.
Recommended for: All REF Salons
Location: In-Salon
Time Commitment: 3 hours, Presentation Only
Next Suggested Course: Signature Colour
Signature Colour – Blondes
REF Stockholm’s Advanced Blonding Class is an exciting opportunity for hairstylists to elevate their skills and achieve stunning blonding results. In this hands-on class, you’ll gain expertise in using REF Blonde ID High-Lift Powdered Lightener, Balayage Clay Lightener, and REF High-Lift Permanent Colours to create dimensional and summery blonde looks. Perfect for any stylist currently working with, or interested in REF Stockholm Colour.
Recommended for: Existing REF Colour Users
Prerequisite: Lab Essentials
Location: In-Salon/Event Space
Time Commitment: 5 hours, Hands-On
Next Suggested Course: REF Collection
Signature Colour – Soft Colours
REF Stockholm’s immersive hands-on colour experience with Soft Colour offers an exceptional opportunity for colorists to become masters in utilizing this ammonia-free colour line. Throughout this workshop, you will gain an in-depth understanding of the various uses, features, and benefits of REF Stockholm Soft Colour, allowing you to support a wide range of clients’ needs. Learn how to create high-impact looks, with less colour work while showing off your creative side during our hands-on workshop.
Recommended for: Existing REF Colour Users
Prerequisite: Lab Essentials
Location: In-Salon/Event Space
Time Commitment: 5 hours, Hands-On
Next Suggested Course: REF Collection
Signature Colour – Formulation Mastery
Are you ready to take your REF Colour knowledge to new heights and become a master mixologist in the world of hair colour? Join our advanced formulating class, a hands-on swatching experience that will empower you to craft truly unique and customizable colour for your clients. Our dedicated REF Educator will serve as your guide, leading you through an immersive journey that will unlock your inner chemist and inspire your creative potential. Throughout the session, you will explore over 15 swatching formulas designed to expand your colour palette and enhance your artistic capabilities.
Recommended for: Existing REF Colour Users
Prerequisite: Lab Essentials
Location: In-Salon/Event Space
Time Commitment: 4 hours, Hands-On
Next Suggested Course: REF Collection
Signature Cutting
Reimagine your perspective on shapes and master the art of crafting beautiful, salon-ready designs through our cutting philosophy. Elevate your technical expertise by exploring the intricacies of geometry, weight management, and distribution, all within a hands-on learning environment. Step out of your comfort zone as you discover new techniques and create two versatile salon-ready shapes, honing your skills in the world of shape and style. In this course, you’ll gain expertise in mastering the French bob hairstyle and learn the techniques to create a layered look that seamlessly transitions from gentle, soft layers to a trendy, shaggy butterfly cut.
Recommended for: Existing REF Colour Users
Prerequisite: Lab Essentials
Location: In-Salon/Event Space
Time Commitment: 5 hours, Hands-On
Next Suggested Course: REF Collection
Signature Styling – Sweden Inspired
Become enchanted with Sweden’s Midsommar festival hair, and perfect the regal French chignon. Utilizing REF Stockholm’s complete care and style line, learn advanced techniques to these styles that will always echo with timeless beauty through this fully immersive hands-on style experience.
Recommended for: Existing REF Users
Prerequisite: Product Essentials
Location: In-Salon/Event Space
Time Commitment: 5 hours, Hands-On
Next Suggested Course: REF Collection
Signature Styling – European Glamour
Give your guests a cutting-edge look while using advanced techniques with REF Stockholm products! Transform any everyday wearable looks into trend-forward Scandinavian inspired styles that are sure to turn heads. In our hands-on workshop we will guide you to complete 3 unique looks with your own creative twist.
Recommended for: Existing REF Users
Prerequisite: Product Essentials
Location: In-Salon/Event Space
Time Commitment: 5 hours, Hands-On
Next Suggested Course: REF Collection
Editorial Collection 2024
Our 2024 Collection works equally well as our brand campaign. Step into the realm of editorial inspiration and creativity guided by REF’s unique styling reference number system. Explore and craft three distinct looks influenced by both modern-day fashion & iconic classics all within the world of REF Stockholm’s Hold, Shine, & Volume.
Recommended for: Existing REF Users
Prerequisite: REF Signature Classes
Location: In-Salon/Event Space
Time Commitment: 5 hours, Hands-On
Global Education Director
Michael Beltran Cohen spent his early years in London, where he trained with Toni & Guy and Anthony Mascolo. In 2006, Michael opened the Michael Angelo Salon in Marbella, Spain, and three years later, the Kristin Michaels Salon in Oslo, Norway, where he built a motivated team of stylists. He was also an educator for Wella in the Scandinavia region and has given seminars on hair styling and product development. Michael was part of the Moroccanoil Global Education Team for almost 10 years. He is now REF Stockholm’s Global Education Director.
North America Education Lead
Nicole Coil has over 20 years of hairdressing experience, Nicole’s adoration for the hair industry can be seen and felt through her energetic work on stage and in the classroom. She loves all aspects of hair but specializes in organic cutting and coloring techniques. Her greatest passion is to help grow, support, and elevate other hair professionals to reach their individual goals as they journey through our industry. “When you become an educator, you commit yourself to being a life-long student”.
Meet the educators
REF always strive to find the best in our industry to educate and inspire our educators to continue learning. Meet some of our instructors.
- Artistic Team International
- Artistic Team Sweden
Em Eastman
North America Artistic Team
With almost 2 decades of styling behind her, Em is a master haircutter focusing on organic cutting, razor work, as well as a color correction specialist. She loves sharing her passion for REF Stockholm Sweden through the impactful connections she makes with her clients and her enthusiasm and patience in the classroom.
Lyndsey Kincer
North America Artistic Team
Lyndsey is an Austin, Texas Native. She has over 20 years of experience in the beauty industry. Her career in beauty started in makeup artistry, putting her on many Indie film sets, weddings, and the influential Austinite scene. Her passion for versatile textures and curls has earned extensive training in curly hair cutting, color, and styling. She puts much effort into sharing exciting new techniques, products, and seeing other hair professionals awaken their own passions in our industry.
Jessika Campbell
North America Artistic Team
Jessika is a Southern California native that specializes in hair color and cutting. Inspiring and influencing other hairdressers to step into their confidence is what drives her passion for educating others.
Irini Giannakenas
Sweden Artistic Team
I’ve been working as a hairdresser for almost 15 years in Gothenburg. I really love working with hair and most of all colouring. My favorite product is REF Leave-In Serum. It fits all hair types. It really is moisturizing and gives shine to dull hair. I personally love to use it all the time.
Janne Näränen
Sweden Artistic Team
Janne Näränen is an experienced stylist / hairdresser with a wide range and knowledge beyond the ordinary. He has won international awards and has previously worked at some of Sweden's foremost hairdressing salons. His passion for styling and hairdressing has really set the tone of his expertise. Jannes favourite REF product is the Fiber Mousse because of its amazing prestanda.
Henrik Andersson
Sweden Artistic Team
Henrik has a vast experience within the industry and has been a hairdresser for 16 years and an educator for 6 years. He has always had a passion for colour and shape and has become an expert working with colouration products. His secret to grow as an artist is to be open for new things and always remember that one person can not know everything but together we can all learn from each other.
