Professional haircare with an international footprint

Soft & Permanent Colours

Our thinking

REF is about professional haircare, why professionals are key for us. Not only do we have an additonal series solely directed at salons and professionals like you.

Education

We offer education all around the globe tailor-made for the specific salon. Below is an outline of everything that we offer professionals all over the world.

Soft & Permanent Colours

REF is about professional haircare, why professionals are key for us. Not only do we have an additonal series solely directed at salons and professionals like you.

We offer education all around the globe tailor-made for the specific salon. Below is an outline of everything that we offer professionals all over the world.

Colour that you can trust

Permanent Colour

65 Tempting hues of beautiful high performing Permanent Colour Cream.

Key Features:
• Organic Aloe Vera
• Thermus Thermosphilius for anti aging colour.
• Low Ammonia-average of less than 2%
• Strengthening Quinoa Protein

Soft Colour

30 Hues of ammonia free Soft Colour in a demi.

Key Features:
• Organic aloe vera
• Ammonia free.
• Strengthening Quinoa Protein.

Colour that you can trust

65 Tempting hues of beautiful high performing Permanent Colour Cream.

Key Features:
• Organic Aloe Vera
• Thermus Thermosphilius for anti aging colour.
• Low Ammonia-average of less than 2%
• Strengthening Quinoa Protein

30 Hues of ammonia free Soft Colour in a demi.

Key Features:
• Organic aloe vera
• Ammonia free.
• Strengthening Quinoa Protein.

Become a part of our education

Education

Education is an important part in building relationships; which is why we tailor it to meet local needs. This ensures that our specifically developed content is taught at the highest professional standard, from basic colour knowledge to creative colouring techniques. Across the world we have national educators, which are handpicked for their ability to inspire and motivate. We hold seminars at partner salons and other training locations. Our extensive global experience in the hairdressing industry is delivered directly to you at a local level.

Become a part of our education

Education is an important part in building relationships; which is why we tailor it to meet local needs. This ensures that our specifically developed content is taught at the highest professional standard, from basic colour knowledge to creative colouring techniques. Across the world we have national educators, which are handpicked for their ability to inspire and motivate. We hold seminars at partner salons and other training locations. Our extensive global experience in the hairdressing industry is delivered directly to you at a local level.

Levels of education

Basic: Incorporates product knowledge direction which will improve your services and provide a solid foundation for the future.

Advanced: Will raise your professional standards to a whole new level.

Creative: Pushes the limits of creative expression.

Types of education

Look & Learn: Detailed demonstrations through show and tell seminars.

Hands on: The hands on seminars are designed to allow audiences to work on models in an involved workshop environment.

Show & Events: Made to inspire, inform and teach, they demonstrate our passion for hair and fashion.

Basic: Incorporates product knowledge direction which will improve your services and provide a solid foundation for the future.

Advanced: Will raise your professional standards to a whole new level.

Creative: Pushes the limits of creative expression.

Look & Learn: Detailed demonstrations through show and tell seminars.

Hands on: The hands on seminars are designed to allow audiences to work on models in an involved workshop environment.

Show & Events: Made to inspire, inform and teach, they demonstrate our passion for hair and fashion.

Key ingredients.

Aloe Vera: Long known for it’s healing and moisturizing properties, Aloe also brings antibacterial and soothing ingredients to the scalp during the process.

Low Ammonia: With an average ammonia content of less than 2%, REF ensures proper lift and deposit ratios at any level of colour choice.

Anti Aging: Contains Thermus thermophilus – which is an effective, heat activated antioxidant that protects the hair and scalp from both UV-A and UV-B rays.

Aloe Vera: Long known for it’s healing and moisturizing properties, Aloe also brings antibacterial and soothing ingredients to the scalp during the process.

Low Ammonia: With an average ammonia content of less than 2%, REF ensures proper lift and deposit ratios at any level of colour choice.

Anti Aging: Contains Thermus thermophilus – which is an effective, heat activated antioxidant that protects the hair and scalp from both UV-A and UV-B rays.

REF Proplex

The new REF ProPlex, with its cutting edge technology, is an essential and effective tool for hairdressers. This scientifically developed formula is a cocktail containing a high concentration of 5 active ingredients that create a powerful effective treatment for hair, with groundbreaking results. Mixed with hair colour or bleach, ProPlex acts as a barrier, protecting and preventing damage to the hair. It reconnects bonds and protects the internal structure of the hair, adding elasticity, strength, suppleness and visibly enhanced condition.

Chemical process damages the hair by breaking the internal bonds, leaving the hair dry, brittle and ultimately weak. The use of ProPlex can counteract this damage by protecting and repairing the bonds.

The new REF ProPlex, with its cutting edge technology, is an essential and effective tool for hairdressers. This scientifically developed formula is a cocktail containing a high concentration of 5 active ingredients that create a powerful effective treatment for hair, with groundbreaking results. Mixed with hair colour or bleach, ProPlex acts as a barrier, protecting and preventing damage to the hair. It reconnects bonds and protects the internal structure of the hair, adding elasticity, strength, suppleness and visibly enhanced condition.

Chemical process damages the hair by breaking the internal bonds, leaving the hair dry, brittle and ultimately weak. The use of ProPlex can counteract this damage by protecting and repairing the bonds.

Become part of an international network.

A ref salon

REF will support you as a salon, help to install products and style the environment.

Brand material

Already a REF salon or interested in more informaion about us? Contact us on the link below.

Become part of an international network.

REF will support you as a salon, help to install products and style the environment.

Already a REF salon or interested in more informaion about us? Contact us on the link below.

Salon material

In salon support system

REF Posters
REF A5 Sign
REF A4 Sign
REF Logo Box
REF Plexi Logo
REF Counter Display

Salon material

REF Posters
REF A5 Sign
REF A4 Sign
REF Logo Box
REF Plexi Logo
REF Counter Display